Everyday I hear more and more about the Multi Level Marketing Industry. Just the other day I was reading about a company called Malaleuca. My good friend asked me to join her by becoming involved with this company. I asked her, why is your MLM different from any other one being promoted today? Her answers were vague, and I got to begin thinking, all MLM's are the same. They peak your interest with their company and the many new ventures it has planned for the coming year, and get you to fall in love with their products, so you eventually join.
What happens after you join? You are told the same old thing, talk to your warm market, and then when you have completely exhausted all of your options, plan hotel meetings, and see how many people accept your invitation. Malaleuca and all MLM companies provide you with so called tools and of course that cookie cutter website you should be so proud of. What is lacking from all this wisdom? They do not attempt to teach Low Cost Lead Generation to their downline. The old school does not know what this term even means.
When you have a website that is completely giving you information about Malaleuca, and nothing else, how can you possibly drive the traffic you need?
We have heard over and over that people do not join companies, they join people. A relationship has to develop so these people get to know and trust you. They may be with another company, and when you provide them with value such as training, they know that you are a pro at what you do, and they should join you, because you are successful at what you do. How can they possibly say no to the MLM that you are involved with? People want to follow leaders, and you are showing that, when you offer free training for them.
Low Cost Lead Generation has the potential of being a very powerful tool to use when trying to generate more traffic to your MLM. Equipe yourself with solid affiliates that are helpful for the newcomer. When you get people to buy these tools, you then get a commission.
Running after your friends and family is not the way to create a success. Attraction marketing is the new way of building a progressive business.
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