Building Your List with Paid eZine Advertising

Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?


This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.


Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.


Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.


When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.


While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.


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4 Self-Marketing Strategies That Deliver the Knock-Out Punch to Prospecting Or Cold Calling

Have you just got to the point in your business that you just don't have anymore suggestions, to get your business to a new level of success. I found this ezine article and I thought this would help anyone in the network marketing business to implement some of these strategies.
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For some strange reason that I don't understand, there are a lot of people that want to fight and resist the implementation of systems to generate business. The defenders of cold calling and pre-historic prospecting techniques do so because they're either afraid of change or not growing mentally.



If I want to travel from Columbus to Toledo, the choices that I have to get there are to walk, ride a bicycle, or roll in a vehicle. All of these transportation methods will work, but it is ridiculous to argue that walking 200+ miles is superior to riding a bike or riding in a vehicle for all the obvious reasons.



Prospecting and cold calling methods are "effective," but at what expense? Someone argued that it is vital to your business to pound the pavement or make cold calls to get success no matter what technology has to offer.



That's like saying that no matter how fast a car travels or how efficient it is, it is still necessary to walk some if not most of the way to Toledo. I'm laughing right now just thinking about that foolishness.



Here are 4 self-marketing strategies to consider that generate targeted leads nearly effortlessly:



EZINES/ARTICLE SUBMISSION: I submitted just 10 articles to a popular ezine website and here were the results - Article Views: 259; Conversions: 22; Time investment : 30 minutes. As a prospector/cold caller, it would be IMPOSSIBLE to get 259 people to listen to you by phone OR in person in 30 minutes, let alone have 22 of them have serious interest. Also, I didn't have to endure any hang ups or sadistic behaviors because I called or walked in at the wrong time. I endured no sales resistance or rejection. Finally, this is a RESIDUAL strategy that keeps pulling interested leads month after month on its own without my involvement. Oh yeah, I almost forgot - it's free.





VIDEO MARKETING: Here are some stats from my YouTube.com Channel - Videos Uploaded: 43; Video views: 1,703; Subscribers: 92; Time investment: 3-5 hours (one time). The ONLY people who view my videos are those INTERESTED in my content. 92 subscribers says that these individuals have CHOSEN to receive my latest content on a regular basis. Just like article writing, no sales resistance, no rejection. This also is a RESIDUAL strategy that keeps on pulling leads month in and month out on a ONE TIME EFFORT. Did I mention this is free?




BLOGGING: A good friend of mine named Tracey has a blog site that gets 9000 visitors per month and she is an absolute "nobody." She had acquired nearly 300 clients just from this one strategy! No one ever visits that's not interested; no one is ever called that doesn't have interest. No rejection, no waste of time, effort or money here. Not one red cent spent on this strategy and it is also a RESIDUAL marketing strategy. Accept for uploading new content, this is self managed.




WEBINARS/TELESEMINARS: Last Tuesday, I implemented another webinar strategy into my fold which I host once a week for 30 minutes. Here are the results so far - Webinar attendees: 43; Conversions: 4. So, I'm hovering right around a 10% conversion on a total of 1 hour of effort so far (I've had 2 webinars). The funny thing is, only those interested show up! My financial investment? -0- Dollars, -0- cents. No cold calling or prospecting done to get attendees.
This is just a sample of what's possible when you self-market correctly.
I know that old habits die hard, but seriously, stop "walking" everywhere to get to your "destination." Jump into the vehicle known as self-marketing and retire your walking shoes.


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