Showing posts with label traffic generation. Show all posts
Showing posts with label traffic generation. Show all posts

Friday, May 7, 2010

Using Web 2.0 For Low Cost Lead Generation

Web 2.0 technologies are taking the Internet by storm. They have captured the hearts and minds not only of Internet Marketers, but of their target markets too. Targeting their markets, leads to generating network marketing leads.


More and more people are using Web 2.0 sites to either connect to their friends and family or to create their own hobby or fan sites. Many are using web 2.0 for low cost lead generation, to generate as many leads as they can for their online business.


These technologies can be extremely important in your traffic generation strategies because it allows you a method of direct contact with your target market. Done well, web 2.0 technologies can provide you with thousands of visitors for online leads, plus a valuable boost in the search engine rankings.


There are hundreds of Web 2.0 sites, with more cropping up every day in more focused niches. These are the sites that are of particular interest to the Internet Marketer as you have a tightly focused niche of people who would be interested in your product or services.

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Of course, you can't just walk into a Web 2.0 site and start promoting your product. Doing this will get yourself shot down in metaphorical flames. Marketers who do this quickly find themselves hounded out of the market.


When you use a web 2.0 site you have to use it like you would a list. You have to establish yourself in the niche as an expert, someone to listen to and who knows what they are talking about. Sometimes this means being yourself, other times you may have a pseudnym.


Whatever the case, you need to spend some time understanding the group and the market so that you can appeal to them in the best way. Be helpful, provide valuable information and you will soon be viewed as an expert.


Once you have established yourself as an authority figure you can easily promote your products and services as people will link your expertise with them. It allows you not only to promote your products, but to promote products as an affiliate.


One word of caution is to not spread yourself too thin. Working on a social networking site to establish yourself as an authority can take a lot of your time and if you try to work on too many, you find yourself unable to do enough on any of the sites. Pick just a couple to focus your attention on, one niche site and one general site.


Other web 2.0 sites allow you to create your own websites. Some of these frown on overt commercialism, whereas others are pretty much a free for all. This type of site is best used to push your product or information site up the search engine rankings.


You create sites on web 2.0 properties using unique content based around your keywords. You then create active links through to your own website. You do some simple promotion of these properties (pinging, social bookmarking, etc) to give them some link juice, and then they will work to boost your website in the search engine rankings.


Whilst this doesn't give you direct traffic, it will give you a leg up the organic search engine rankings. This will help to further increase your traffic. Plus, the additional benefit is each of these Web 2.0 properties will rank in their own right and get traffic, some of which will be passed on to your main site.


Web 2.0 sites are an incredible method of getting traffic. If you use them properly and spend the time on them, they can help you get thousands of additional visitors for free!

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Wednesday, May 5, 2010

SEO Is Vital For Online Lead Traffic Generation:

Many marketers get so caught up in the stampede for online lead traffic that they spend all their time building links. They forget that one of the most vital parts of SEO are the on page factors.
These are not complex for you to do and are something that should be fundamental when you create a new site. Wordpress is an ideal platform as it typically lends itself well to search engine optimization.


The first step is for you to ensure you have set your title tag correctly. This needs to be 64 characters in length. Any longer and it will be cut off and this will look very odd in the search engine results.


The title tag needs to tell people what your site is about in such a way to entice them in to your web site. It needs to include a keyword that is specific for the page the title tag is on. Every page on your website should have its own unique title tag. You should never use the same title tag on every page.


Next are your meta keywords and meta description. These tell the search engine spiders what your site is about. They are not massively important to the search engines, as most of them will analyse your site to see what it is really about.


These are important if you are using Adsense as without these meta tags in place, you find your Adsense ads are not focused on your niche.


The meta description is important because it appears in the search engine results. It is 150 characters for you to get people to click on your link and come to your website. You need to be concise and enticing in the same sentence.


Your meta keywords and description should also be unique for each page within your site.
Any images on your site have what is known as ALT tags. These are tags which provide an alternative description for the visually impaired. These are noticed by the search engines and can get your images ranking well. Make sure you do not attach the same keyword to too many ALT tags and add the word graphic, picture, image or something similar afterwards. This will again help tell the search engines your website is relevant for those keywords.


On top of this you can include your keyword in the header 1 (h1) tag on your page, i.e. the title in the text. This is another indicator to the search engines that your site is important for that keyword.


Using your keyword well within the text of your page and including related keywords around it will also help your site rank.


You must make sure you do not spam or keyword stuff any of your pages because it is a surefire way to get yourself dropped from the search engine results.


By performing some simple on page SEO optimization you can gain the advantage in the search engines. Remember that not all marketers do this, and this can put you ahead of your competition, which is vital for your profitable success.

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Monday, March 22, 2010

Start Viral Marketing Campaigns Using E-books

Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.


Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.


Now let’s look at using an E-book to start your viral marketing campaign. First you create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and you give it to three people. In the book you encourage those three people to give it to their friends and family.


Before you know it the E-book is spreading across the Internet like wild fire. Digital information duplicates easily and quickly so before you know it, thousands of people could be reading your free E-book.


Make certain that you let people know that they have permission to forward the E-book around the Internet. When you create the E-book, you have the right to give people certain rights. One of those rights could be that you allow them to give the book to other people. Make it clear that this book is free to give away.


You can write the E-book yourself, use private label content or you can hire a ghostwriter to prepare the content. There are a lot of ways to create an E-book. Once you have your E-book written, use software to create your E-book.

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