Everyone in the network marketing industry has heard of the term "duplication". We have been told over and over again the key to success is all in duplication. We do the same thing, buy a list, contact people, and get them interested in the product or the opportunity. According to this next blog that type of duplication will only lead to failure.
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If it is your goal to earn a six-figure income in MLM/Network Marketing, then the first step is to forget everything you've learned so far about duplication. It's holding you back and I'm going to show you why that is.
The term "duplication" is one that you'll hear quite frequently in MLM/Network Marketing, and it is used to define the act of an upline sponsor teaching and training a downline individual the steps to success.
Typically those steps are writing out a prospect list, contacting/inviting friends and family members to look at the opportunity, and follow through to get a distributor or customer. Sound familiar? As a matter of fact, it is drilled into your brain that you have to duplicate yourself in other people in order to succeed and to obtain the coveted "walk-away" income (a.k.a. residual income).
This is the driving force behind the whole idea of building a downline in the first place. I'm here to tell you, there is a fatal flaw in this mindset, and I want to expose you to how the top 3% of income earners go about "duplicating" the steps to success in network marketing. I want to challenge you to compare this to what you're currently doing and make a determination whether you're on the path to financial freedom or not.
"We hold these truths to be self evident, that all duplication is NOT created equal."
The champions of network marketing are experts when it comes to things such as marketing, copywriting, promotion, branding, and of course recruiting. They invest huge sums of money and time in order to obtain and master this content, and in turn use it to attract massive amounts of leads.
They don't concern themselves with worrying about whether every person in their organization "duplicates" what they do. Rather, they are only looking for people who are after the type of success that only comes from a commitment to personal development and strong leadership.
Basically, the real duplication that they are after is someone willing to run as hard as they do; someone willing to invest in what it takes to enroll at a high level and get massive success quickly.
Case in point: I recently listened to a one hour video interview with a guy by the name of Mark Weiser, who is best known for his ability to enroll over 20 new distributors every month (impressive, right?). He explained his process of sifting through tons of people just to find a handful who really wanted to run hard TODAY and that was all he worked with.
He went on to say that he didn't enroll everyone that had the money to get involved. He was very selective in choosing who he would work with, and still enrolled 20 people every month! He made it perfectly clear that duplication was the LAST thing on his mind. He knew that if he found the right people, they would do what it took to succeed with or without him, and that was the only duplication that really mattered.
Highly successful people in any walk of life get there by going the opposite way of the crowd, and it's no mystery why only a tiny percent of people ever reach the top. The only duplication that matters is SUCCESS. Focusing on your personal development and leadership, followed by attracting and working with other "3 percenters" is the only duplication worth, well, duplicating.
http://www.easymlmleadsforboomers.com/
Showing posts with label Self Branding. Show all posts
Showing posts with label Self Branding. Show all posts
Thursday, November 12, 2009
Monday, November 9, 2009
How to Use This 3-Fold System to Produce 20-30 Pre-Interested Leads a Day For Your Business
My ongoing blog from a man who I think is a pro in the business. He educates us everyday how to generate more leads to our business, and I think he is having fun doing it.
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Imagine a town where there is no direct access to water. Because this is a basic need, the town officials consider hiring two contracting companies to produce water, so they give them both an opportunity to prove themselves before giving a contract.
So the first company is a one man show with a large bucket. He runs right out with his bucket and begins to haul water from a great distance away and dump it into a large container in the center of the city. He works day in and day out, hauling buckets of water to that container, while the other guy is nowhere to be found.
The second guy has decided instead to hire an engineer, and for the next few months designs a pipeline system to pump water directly into the city. Getting wind of this, the first guy tries to increase his effort by getting family to haul buckets of water 24 hours a day, but realizes it is impossible to keep up with the pipeline system that is in place. Consequently, the second guy wins the contract.
As entrepreneurs, we only get paid to close the deal - to make sales. No other activity puts money in your pocket, so why does the average entrepreneur waste 60-80% of their time "hauling buckets" (i.e. prospecting, cold calling, presentations, proposals, follow ups, driving to appointments, etc.)?
If you're out here trying to find leads on your own, you're a bucket hauler; you have no leverage. Because there's only one of you, it is impossible to remove the "necessary evil" of all the other activities leading up to the sale. Trying to leverage that activity by hiring staff only adds to the outlay of capital and brings an entirely different headache to the table.
A self-marketing system however creates tremendous leverage. If you build a system that generates as many leads as four bucket haulers, then you are 4 times as effective as you would be as an individual.
Think about the last time you took a flight in an airplane. At a minimum there is a pilot and co-pilot, attendants, baggers, fuelers, maintenance people, and so on. Now, what would it take for one person to make all of this happen? Can you see the pilot landing the plane, then running to the undercarriage to unload the luggage, refuel the plane, and then come back inside to pick up trash and restock the snacks?
I know that's totally crazy, but this is the mindset of the average entrepreneur. If you are trying to do all of your own prospecting, appointments, proposals, follow ups, order entry, meetings, reports, training, and closing the sale, you're no different than the pilot trying to do it all on his own. Ridiculous! You should be a SMALL part of the system, not the whole thing!
Here is a short list of systems that you should implement immediately:
1. Lead Generation System - this is the lifeblood of your business. The system should produce Pre-Interested (not pre-qualified) leads. Some elements of this system could be blogs, articles, videos, classifieds, or pay-per-click just to name a few.
2. Follow Up System - there will be many who are not ready to take advantage of your offer, so implement an ongoing educational connection through email or direct mail. This will their natural buying cycle to take its course and at the appropriate time they will take action.
3. Self-Branding System - people need to see you as a trusted adviser and expert, not a salesperson or product peddler. Branding can be done for little or no money, and you can start the process by simply educating your target audience on a consistent basis.
Systems are superior to any other approach to generating high levels of sales. I can't imagine going back to bucket hauling.
http://www.easymlmleadsforboomers.com/
CLICK HERE:
Imagine a town where there is no direct access to water. Because this is a basic need, the town officials consider hiring two contracting companies to produce water, so they give them both an opportunity to prove themselves before giving a contract.
So the first company is a one man show with a large bucket. He runs right out with his bucket and begins to haul water from a great distance away and dump it into a large container in the center of the city. He works day in and day out, hauling buckets of water to that container, while the other guy is nowhere to be found.
The second guy has decided instead to hire an engineer, and for the next few months designs a pipeline system to pump water directly into the city. Getting wind of this, the first guy tries to increase his effort by getting family to haul buckets of water 24 hours a day, but realizes it is impossible to keep up with the pipeline system that is in place. Consequently, the second guy wins the contract.
As entrepreneurs, we only get paid to close the deal - to make sales. No other activity puts money in your pocket, so why does the average entrepreneur waste 60-80% of their time "hauling buckets" (i.e. prospecting, cold calling, presentations, proposals, follow ups, driving to appointments, etc.)?
If you're out here trying to find leads on your own, you're a bucket hauler; you have no leverage. Because there's only one of you, it is impossible to remove the "necessary evil" of all the other activities leading up to the sale. Trying to leverage that activity by hiring staff only adds to the outlay of capital and brings an entirely different headache to the table.
A self-marketing system however creates tremendous leverage. If you build a system that generates as many leads as four bucket haulers, then you are 4 times as effective as you would be as an individual.
Think about the last time you took a flight in an airplane. At a minimum there is a pilot and co-pilot, attendants, baggers, fuelers, maintenance people, and so on. Now, what would it take for one person to make all of this happen? Can you see the pilot landing the plane, then running to the undercarriage to unload the luggage, refuel the plane, and then come back inside to pick up trash and restock the snacks?
I know that's totally crazy, but this is the mindset of the average entrepreneur. If you are trying to do all of your own prospecting, appointments, proposals, follow ups, order entry, meetings, reports, training, and closing the sale, you're no different than the pilot trying to do it all on his own. Ridiculous! You should be a SMALL part of the system, not the whole thing!
Here is a short list of systems that you should implement immediately:
1. Lead Generation System - this is the lifeblood of your business. The system should produce Pre-Interested (not pre-qualified) leads. Some elements of this system could be blogs, articles, videos, classifieds, or pay-per-click just to name a few.
2. Follow Up System - there will be many who are not ready to take advantage of your offer, so implement an ongoing educational connection through email or direct mail. This will their natural buying cycle to take its course and at the appropriate time they will take action.
3. Self-Branding System - people need to see you as a trusted adviser and expert, not a salesperson or product peddler. Branding can be done for little or no money, and you can start the process by simply educating your target audience on a consistent basis.
Systems are superior to any other approach to generating high levels of sales. I can't imagine going back to bucket hauling.
http://www.easymlmleadsforboomers.com/
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