Everyone in the network marketing industry has heard of the term "duplication". We have been told over and over again the key to success is all in duplication. We do the same thing, buy a list, contact people, and get them interested in the product or the opportunity. According to this next blog that type of duplication will only lead to failure.
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If it is your goal to earn a six-figure income in MLM/Network Marketing, then the first step is to forget everything you've learned so far about duplication. It's holding you back and I'm going to show you why that is.
The term "duplication" is one that you'll hear quite frequently in MLM/Network Marketing, and it is used to define the act of an upline sponsor teaching and training a downline individual the steps to success.
Typically those steps are writing out a prospect list, contacting/inviting friends and family members to look at the opportunity, and follow through to get a distributor or customer. Sound familiar? As a matter of fact, it is drilled into your brain that you have to duplicate yourself in other people in order to succeed and to obtain the coveted "walk-away" income (a.k.a. residual income).
This is the driving force behind the whole idea of building a downline in the first place. I'm here to tell you, there is a fatal flaw in this mindset, and I want to expose you to how the top 3% of income earners go about "duplicating" the steps to success in network marketing. I want to challenge you to compare this to what you're currently doing and make a determination whether you're on the path to financial freedom or not.
"We hold these truths to be self evident, that all duplication is NOT created equal."
The champions of network marketing are experts when it comes to things such as marketing, copywriting, promotion, branding, and of course recruiting. They invest huge sums of money and time in order to obtain and master this content, and in turn use it to attract massive amounts of leads.
They don't concern themselves with worrying about whether every person in their organization "duplicates" what they do. Rather, they are only looking for people who are after the type of success that only comes from a commitment to personal development and strong leadership.
Basically, the real duplication that they are after is someone willing to run as hard as they do; someone willing to invest in what it takes to enroll at a high level and get massive success quickly.
Case in point: I recently listened to a one hour video interview with a guy by the name of Mark Weiser, who is best known for his ability to enroll over 20 new distributors every month (impressive, right?). He explained his process of sifting through tons of people just to find a handful who really wanted to run hard TODAY and that was all he worked with.
He went on to say that he didn't enroll everyone that had the money to get involved. He was very selective in choosing who he would work with, and still enrolled 20 people every month! He made it perfectly clear that duplication was the LAST thing on his mind. He knew that if he found the right people, they would do what it took to succeed with or without him, and that was the only duplication that really mattered.
Highly successful people in any walk of life get there by going the opposite way of the crowd, and it's no mystery why only a tiny percent of people ever reach the top. The only duplication that matters is SUCCESS. Focusing on your personal development and leadership, followed by attracting and working with other "3 percenters" is the only duplication worth, well, duplicating.
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