The most important thing to remember in network marketing is to be successful in this business, it is essential that you learn attraction marketing. By attraction marketing I mean people come to you who are interested in your opportunity. We spend long hours talking to people from expensive lists that we purchase only to find these leads are outdated. How humiliating is it to be hung up on call after call? How frustrating is it to keep hearing that dreaded word no? No wonder 97% of networkers quit after the initial 90 days.
How wonderful would it be to have between 20-30 leads in your email inbox each and everyday, asking you for information on your MLM? I think that would be cause for celebration.
I read this ezine article, just the other day, where to be recognized by google you need to understand Search Engine Optimization and how to do keyword research to enable your lead capture page to be first in a series of similar websites. You obviously do not want to be lost in the crowd.
CLICK HERE: This ezine article describes to you exactly what I am talking about.
One very powerful principle in marketing is that prospects, or MLM leads, that contact you first, are far more likely to buy from you than if you find them. So, what is the secret to getting your website found online?
The number one secret to generating MLM leads and making money on the internet begins with understanding how the search engines list result pages, and then put them to work for you. This process remains the same for an online or offline product or service. The important factors begin with having a website with a sales page designed to capture the prospects contact information, and attracting internet traffic to that web page. It is simple to build a website but putting that website in a position to be viewed by prospective MLM leads is a key strategy to internet marketing.
Finding the keyword word phrases that prospects enter into the Google search bar and how to use them is crucial. There are many keyword tools and strategies that can be used to attain first page results in a Google search. Doing intensive keyword research and then targeting the optimal keyword phrases will make the difference in getting found online or being lost amid billions of other websites.
It is also essential to know exactly how and where to place those keyword phrases!
Do you realize that millions of Google searches are performed each month for MLM and network marketing related terms? Highly qualified MLM leads are searching the internet everyday looking for a home based business opportunity. A detailed history of network marketing dating back to 1937 shows this industry has grown during recessions and economic downturns. With a growing number of prospects looking for an opportunity it is important not only to position your self as leader but to put your web pages and content in a position to be found.
What would happen to your business if your website was coming up on first page Google searches for thousands of monthly queries? I am not talking about using expensive PPC ads or some "black hat" tactics that are getting domain names banned from Google's data bases. I am referring to the proper keyword research and optimization that will produce first page organic SERPs.
If you and your down line dominated first page SERPs for multiple search terms it could change your business and your life. Imagine having some of Google's SEO insider knowledge that could be used to play by their rules and keep your site page one. By leveraging the power of the search engines you can have MLM leads contacting you, wanting more information about joining your business.
The principle of attraction marketing can be powerful in today's market, but prospects must be able to find you to be attracted. If your website is buried under billions of web pages it may never be seen. It is vital to the online success of your business to incorporate some search engine optimization. The process may seem daunting but the upside risk can be immense. Understanding more about the search engine ranking process and keeping up with the constantly changing algorithms will enable MLM leads to find you.
http://www.easymlmleadsforboomers.com/
Sunday, November 22, 2009
Friday, November 20, 2009
7 Proven Internet Marketing Strategies to Increase Your Sales
In my last few blogs I have concentrated on the fundamentals of MLM marketing and getting leads to build your business. It does not come easy like most people would think. You just do not go out get a website slap some fancy art work on there, with some HTML and think your business will run on auto-pilot. It takes work AND comittment, and people are not willing to go the extra length to study all they can about their product or their MLM company to present the value needed to attract like minded networkers. and then go out and educate your their target market with the best knowledge they can. Knowledge is value, and the more valuable you are the better you become at being a networker.
Being a successful marketer is no different than when I first started to learn to tap dance It first starts with a desire, then a commitment and then a dedication. Anyone can be a network marketer or a dancer but, these elements must be there in order to be successful. I have a person affirmation I use with my network marketing business and you can use it too. "I Will Perserver Until I Succeed".
97% of all MLM marketers fail to produce leads in their first 90 days, thereby, quitting, before they even have a chance to become successful.
I began doing some more research into the strategies of MLM Lead Generation and I came up with this article I thought is worth mentioning. CLICK HERE:
I am constantly amazed by the number of people I meet on the web who have absolutely no marketing strategy whatsoever behind their site or online marketing.
I am even more amazed by the number of people who believe all they have to do is buy a domain, slap a few HTML pages together and place them on a web host somewhere. Then they expect everything else to just happen because their site or business is on the web!
It very rarely happens that way.
Creating an online business takes some planning and strategy if you want your site or business to succeed. You must have a plan of action, but most of all, you must have some fundamental marketing strategies behind your online site.
Now, I am speaking from experience here, because I also stumbled around on the web for 2 or 3 years like the people I described above. I foolishly thought just because I had a web site, I could do business on the web.
Well, not very much happened. I received very little traffic and very few sales. My site was going nowhere fast.
Fortunately, the theme I chose for my first site was Internet Marketing! I spent those first years studying all the online marketing material and information I could get my hands on. I gradually learned what to do and what not to do when it came to marketing online.
Mostly, I stumbled across some great Internet marketers like Marlon Sanders, Neil Shearing, Ken Evoy... true pioneers of online marketing. By studying those first class marketers and their marketing techniques I learned how it was all done.
Over time, I learned how to become very analytical with my sites and marketing. I started to create marketing strategies and put them into practice with my sites. This was all new to me because I have a background in education rather than marketing.
Now, I would like to share with you some of these marketing strategies and practices - just things I do and things I put into place which enable me to receive a modest but very comfortable online income.
So here are some things you can try:
1. Know Your Market Or Audience
First and foremost, you must know your market. Know who you will be targeting with your marketing? Know who will be buying your products or the affiliate products that you're promoting on the web?
I keep my eyes open for hot trends or products which everyone is buying. You can use programs like Google Trends to see which products are becoming hot. For example, in electronics, which products are on everyone's wish list? Is it laptops, PCs or netbooks? Are people buying smart phones, PDAs, Blu-ray Players or E-readers?
Just find out what products are hot? Find what products are being searched for in the search engines... do a check to see how many searches are made each month for your chosen product? Use WordTracker, or a free online site such as Seobook to see what products people are searching for on the web.
If there is a large demand/audience/market for your product or subject area, then you have a better chance of succeeding online. It is a simple marketing strategy that many first time marketers ignore - please don't. So choose your products to match the demand that is out there for them.
2. Buying Mindset
One of the key elements to selling stuff online is finding people at the exact moment they are ready to buy. What some marketers refer to as a "Buying Mindset". You find people who have their minds set on buying something when they reach your site.
This is much easier than you think!
A simple way I found to do this is to create sites which target keywords related to buying... such as gifts, coupons, bargains, deals and so on. For example, a site on wedding gifts will obviously attract customers who are interested in buying wedding gifts.
To give you a concrete example from my own site, I have a section on "Corporate Business Gifts" which offers special deals/coupons on corporate business gifts... someone searching for that phrase is more likely to purchase a gift. Just simple reasoning, but it works wonders for selling stuff online.
In the Info-Product market, many Gurus create a "Buying Mindset" by offering special bonuses and discounts if someone buys from their links. Another simple way to boost your sales.
3. Target Special Holidays
Along the same lines, I like targeting times when people feel obligated to buy. Using special holidays like Christmas, Mother's Day, Valentine's Day... in your marketing can be very effective.
There are occasions such as anniversaries, birthdays, weddings, graduations... when people feel they must buy something for a loved one or special friend. Targeting those occasions with your marketing can be extremely effective... people are looking for a birthday gift, a graduation gift or a wedding gift - you simply help them find what they're looking for.
On one of my sites, I target the "Back To School" market which has proven very lucrative since I market high-ticket affiliate items such as laptops, PCs and netbooks.
4. Place All Your Emphasis On Supplying Information
The majority of people searching on the web are looking for information - first and foremost - even those who are ready to buy. They want information on the subject or product they're searching for on the web. It should be your marketing strategy to give them this information.
All of my sites are based on supplying information to my visitors.
If you give solid information they will be pleased and take note of your site and a few will buy the products you recommend, but the information must come first.
Even popular selling sites like Amazon give loads of consumer information and feedback while selling their products on the web. Consumers want information on the products they're buying. Supply this information and you will sell more products.
5. Target Long Tail Keyword Phrases In Your SEO
If you're selling stuff on the web, it is extremely important that you have a SEO marketing strategy. You must use the search engines to bring in those quality visitors and potential customers to your site. You must rank high in the search engines for your chosen keywords.
I have found SEO is not easy but it is also not that hard to do. In order to rank high you must be persistent, have a six month or yearly plan... work at it over time, even years to build up your rankings. Most webmasters won't have the patience or resources to stick to a long-term strategy for months, even years before they start ranking for popular, well-searched for keywords.
However, there's another quicker and faster way to get quality traffic from the search engines. Instead of targeting highly competitive popular keywords, you target longer keyword phrases that have little competition. For example, someone searching for a particular brand and model is more likely to buy then someone searching for a general topic. Someone searching for "cars" compared to someone searching for "2007 Ford Mustang Shelby GT" - the last phrase will have very few searches but it can produce more targeted buyers.
6. Build Lists of Interested Buyers
One of my most effective marketing strategies is building simple lists of people who want to receive further information on the subject or product they're considering buying. The web is a very temporary process since most people spend less than a few seconds on most sites. So it is important that you try and get them to opt-in to your mailing list, join your Twitter account or FaceBook group... and so on.
You must build lists of people who are interested in finding out more about your subject or product. This way you will have repeat visitors to your site and you will get the opportunity to sell to them again and again. If you build a trusting relationship with these contacts, they will respect your opinions and suggestions.
List building can have a very positive effect on your sales numbers so it is one marketing strategy you should definitely try if you're not already using lists.
7. Sell Things You Can ONLY Buy Online
This marketing strategy is so simple - it's almost laughable. But I quickly found selling stuff that can only be bought online do much better than selling stuff that can be bought at your local Walmart. If buyers can only find it online, then you will have a much better chance of selling it to them.
Therefore, marketing unique products or specialty items, which are only available online can prove very lucrative. This is a very simple marketing strategy but also a very effective one. Just try it.
There are no doubt, countless other marketing strategies you can use. But using some or all of the ones listed above will help increase your online sales. Again, just try them and see for yourself.
http://www.easymlmleadsforboomers.com/
If anyone reading this post blog today, has used any of these techniques, please comment and let others know this is the way to be a successful networker. We are all in this together, that is why is called network marketing.
Being a successful marketer is no different than when I first started to learn to tap dance It first starts with a desire, then a commitment and then a dedication. Anyone can be a network marketer or a dancer but, these elements must be there in order to be successful. I have a person affirmation I use with my network marketing business and you can use it too. "I Will Perserver Until I Succeed".
97% of all MLM marketers fail to produce leads in their first 90 days, thereby, quitting, before they even have a chance to become successful.
I began doing some more research into the strategies of MLM Lead Generation and I came up with this article I thought is worth mentioning. CLICK HERE:
I am constantly amazed by the number of people I meet on the web who have absolutely no marketing strategy whatsoever behind their site or online marketing.
I am even more amazed by the number of people who believe all they have to do is buy a domain, slap a few HTML pages together and place them on a web host somewhere. Then they expect everything else to just happen because their site or business is on the web!
It very rarely happens that way.
Creating an online business takes some planning and strategy if you want your site or business to succeed. You must have a plan of action, but most of all, you must have some fundamental marketing strategies behind your online site.
Now, I am speaking from experience here, because I also stumbled around on the web for 2 or 3 years like the people I described above. I foolishly thought just because I had a web site, I could do business on the web.
Well, not very much happened. I received very little traffic and very few sales. My site was going nowhere fast.
Fortunately, the theme I chose for my first site was Internet Marketing! I spent those first years studying all the online marketing material and information I could get my hands on. I gradually learned what to do and what not to do when it came to marketing online.
Mostly, I stumbled across some great Internet marketers like Marlon Sanders, Neil Shearing, Ken Evoy... true pioneers of online marketing. By studying those first class marketers and their marketing techniques I learned how it was all done.
Over time, I learned how to become very analytical with my sites and marketing. I started to create marketing strategies and put them into practice with my sites. This was all new to me because I have a background in education rather than marketing.
Now, I would like to share with you some of these marketing strategies and practices - just things I do and things I put into place which enable me to receive a modest but very comfortable online income.
So here are some things you can try:
1. Know Your Market Or Audience
First and foremost, you must know your market. Know who you will be targeting with your marketing? Know who will be buying your products or the affiliate products that you're promoting on the web?
I keep my eyes open for hot trends or products which everyone is buying. You can use programs like Google Trends to see which products are becoming hot. For example, in electronics, which products are on everyone's wish list? Is it laptops, PCs or netbooks? Are people buying smart phones, PDAs, Blu-ray Players or E-readers?
Just find out what products are hot? Find what products are being searched for in the search engines... do a check to see how many searches are made each month for your chosen product? Use WordTracker, or a free online site such as Seobook to see what products people are searching for on the web.
If there is a large demand/audience/market for your product or subject area, then you have a better chance of succeeding online. It is a simple marketing strategy that many first time marketers ignore - please don't. So choose your products to match the demand that is out there for them.
2. Buying Mindset
One of the key elements to selling stuff online is finding people at the exact moment they are ready to buy. What some marketers refer to as a "Buying Mindset". You find people who have their minds set on buying something when they reach your site.
This is much easier than you think!
A simple way I found to do this is to create sites which target keywords related to buying... such as gifts, coupons, bargains, deals and so on. For example, a site on wedding gifts will obviously attract customers who are interested in buying wedding gifts.
To give you a concrete example from my own site, I have a section on "Corporate Business Gifts" which offers special deals/coupons on corporate business gifts... someone searching for that phrase is more likely to purchase a gift. Just simple reasoning, but it works wonders for selling stuff online.
In the Info-Product market, many Gurus create a "Buying Mindset" by offering special bonuses and discounts if someone buys from their links. Another simple way to boost your sales.
3. Target Special Holidays
Along the same lines, I like targeting times when people feel obligated to buy. Using special holidays like Christmas, Mother's Day, Valentine's Day... in your marketing can be very effective.
There are occasions such as anniversaries, birthdays, weddings, graduations... when people feel they must buy something for a loved one or special friend. Targeting those occasions with your marketing can be extremely effective... people are looking for a birthday gift, a graduation gift or a wedding gift - you simply help them find what they're looking for.
On one of my sites, I target the "Back To School" market which has proven very lucrative since I market high-ticket affiliate items such as laptops, PCs and netbooks.
4. Place All Your Emphasis On Supplying Information
The majority of people searching on the web are looking for information - first and foremost - even those who are ready to buy. They want information on the subject or product they're searching for on the web. It should be your marketing strategy to give them this information.
All of my sites are based on supplying information to my visitors.
If you give solid information they will be pleased and take note of your site and a few will buy the products you recommend, but the information must come first.
Even popular selling sites like Amazon give loads of consumer information and feedback while selling their products on the web. Consumers want information on the products they're buying. Supply this information and you will sell more products.
5. Target Long Tail Keyword Phrases In Your SEO
If you're selling stuff on the web, it is extremely important that you have a SEO marketing strategy. You must use the search engines to bring in those quality visitors and potential customers to your site. You must rank high in the search engines for your chosen keywords.
I have found SEO is not easy but it is also not that hard to do. In order to rank high you must be persistent, have a six month or yearly plan... work at it over time, even years to build up your rankings. Most webmasters won't have the patience or resources to stick to a long-term strategy for months, even years before they start ranking for popular, well-searched for keywords.
However, there's another quicker and faster way to get quality traffic from the search engines. Instead of targeting highly competitive popular keywords, you target longer keyword phrases that have little competition. For example, someone searching for a particular brand and model is more likely to buy then someone searching for a general topic. Someone searching for "cars" compared to someone searching for "2007 Ford Mustang Shelby GT" - the last phrase will have very few searches but it can produce more targeted buyers.
6. Build Lists of Interested Buyers
One of my most effective marketing strategies is building simple lists of people who want to receive further information on the subject or product they're considering buying. The web is a very temporary process since most people spend less than a few seconds on most sites. So it is important that you try and get them to opt-in to your mailing list, join your Twitter account or FaceBook group... and so on.
You must build lists of people who are interested in finding out more about your subject or product. This way you will have repeat visitors to your site and you will get the opportunity to sell to them again and again. If you build a trusting relationship with these contacts, they will respect your opinions and suggestions.
List building can have a very positive effect on your sales numbers so it is one marketing strategy you should definitely try if you're not already using lists.
7. Sell Things You Can ONLY Buy Online
This marketing strategy is so simple - it's almost laughable. But I quickly found selling stuff that can only be bought online do much better than selling stuff that can be bought at your local Walmart. If buyers can only find it online, then you will have a much better chance of selling it to them.
Therefore, marketing unique products or specialty items, which are only available online can prove very lucrative. This is a very simple marketing strategy but also a very effective one. Just try it.
There are no doubt, countless other marketing strategies you can use. But using some or all of the ones listed above will help increase your online sales. Again, just try them and see for yourself.
http://www.easymlmleadsforboomers.com/
If anyone reading this post blog today, has used any of these techniques, please comment and let others know this is the way to be a successful networker. We are all in this together, that is why is called network marketing.
Thursday, November 19, 2009
Are You Making These Mistakes in Your Network Marketing Business?
We were introduced to a new MLM Networker last nite by the name of Jim Chao, who gets 109 leads to his website each day. What is he doing? Actually it is a very simple process, but for right now I would like to share with you one of his articles, that makes perfect sense.
CLICK HERE:
Sometimes, the best shortcut to success is avoid the things that cause failures.
So here it goes:
Mentoring the name of your company in your initial invite promoting your up-line without purpose (will get into it in a bit) offering to pay for your prospect's drink talking about the product and comp plan more than what you can do for your prospect growing too much dependency on up-line handing out generic company business card promoting openings in your opportunity driving miles to see your prospect asking prospect "when are you free?" You see, all of the points I mentioned above puts you in a position of neediness. In any relationship, the one who cares least holds the most power.
If you want to build a successful business, then you have to create an exclusive image for yourself. You need to be the key to others success, one that will attract countless others because you have solution to their problem.
So when you drive distance to meet your prospect or buying your prospects drinks, unconsciously you are expressing energy that you need to treat them well to get their approval.
In the network marketing industry, people don't join your business because of the product or comp plan. They only want to join if you have value to offer them and that they see you as a leader. Attraction is not a choice. When you demonstrate the right leadership skills and confidence, your prospect will see it (even unconsciously feel it) As soon as that attraction is created, you hold total control and you can sign them up at will.
A lot of times we are taught to talk highly about the successful up-line and promote them to prospects. (which you should if you are just starting out) Now what most don't do is that they don't set themselves up as the bridge.
You should always only promote the successful up-line that you have built some type of relationship. The way to set yourself up as the bridge is simply your prospect have to go through you before they can work with that up-line. You can say something simple like this "John Doe is very successful and you should work your way up so you can work directly with him. Now the good news is I have built a good creditability with him that I can count on him if I need help. Join me with confidence because I have the connection for you to work with successful people such as John Doe....."
You get the idea? Even if you have no business credibility you can always use someone else.
The main goal here is you want to fully brand yourself as a leader eventually. It is very important that you have a systematic system to work with and duplicate it to your team.
http://www.easymlmleadsforboomers.com
Jim Chao is a full time internet marketer that has helped many to figure out the formula to online marketing success.
To get all the top secrets for making money on the internet, please sign up for the weekly webinars, and you are sure to obtain valuable knowledge, and make the process of network marketing a profitable on.
CLICK HERE:
Sometimes, the best shortcut to success is avoid the things that cause failures.
So here it goes:
Mentoring the name of your company in your initial invite promoting your up-line without purpose (will get into it in a bit) offering to pay for your prospect's drink talking about the product and comp plan more than what you can do for your prospect growing too much dependency on up-line handing out generic company business card promoting openings in your opportunity driving miles to see your prospect asking prospect "when are you free?" You see, all of the points I mentioned above puts you in a position of neediness. In any relationship, the one who cares least holds the most power.
If you want to build a successful business, then you have to create an exclusive image for yourself. You need to be the key to others success, one that will attract countless others because you have solution to their problem.
So when you drive distance to meet your prospect or buying your prospects drinks, unconsciously you are expressing energy that you need to treat them well to get their approval.
In the network marketing industry, people don't join your business because of the product or comp plan. They only want to join if you have value to offer them and that they see you as a leader. Attraction is not a choice. When you demonstrate the right leadership skills and confidence, your prospect will see it (even unconsciously feel it) As soon as that attraction is created, you hold total control and you can sign them up at will.
A lot of times we are taught to talk highly about the successful up-line and promote them to prospects. (which you should if you are just starting out) Now what most don't do is that they don't set themselves up as the bridge.
You should always only promote the successful up-line that you have built some type of relationship. The way to set yourself up as the bridge is simply your prospect have to go through you before they can work with that up-line. You can say something simple like this "John Doe is very successful and you should work your way up so you can work directly with him. Now the good news is I have built a good creditability with him that I can count on him if I need help. Join me with confidence because I have the connection for you to work with successful people such as John Doe....."
You get the idea? Even if you have no business credibility you can always use someone else.
The main goal here is you want to fully brand yourself as a leader eventually. It is very important that you have a systematic system to work with and duplicate it to your team.
http://www.easymlmleadsforboomers.com
Jim Chao is a full time internet marketer that has helped many to figure out the formula to online marketing success.
To get all the top secrets for making money on the internet, please sign up for the weekly webinars, and you are sure to obtain valuable knowledge, and make the process of network marketing a profitable on.
Wednesday, November 18, 2009
MLM Network Marketing Rule #5 - Present Your Value Before You Present Your Business
We have heard it over and over, you must provide value so people can learn from you and trust you. People join people not businesses. If you educate network marketers on the best possible way to market their products and business they will be your friends forever. Network marketing is truly a difficult business to be in, unless you know the way to generate massive leads and share this knowledge with the networking community.
We are living in a difficult time right now. Jobs are hard to find, and if you do find one, you are only making the employer richer while you get more and more frustrated because, let's face it how much money are we putting away for our future? It appears as soon as you earn a weeks salary it vanishes before you can put anything away for retirement. Working from home provides us the luxury of comfort knowing the money we are making is the money that is going to help us retire.
This blog is the last in the series from my mentor Larry Beacham CLICK HERE:
We are living in a difficult time right now. Jobs are hard to find, and if you do find one, you are only making the employer richer while you get more and more frustrated because, let's face it how much money are we putting away for our future? It appears as soon as you earn a weeks salary it vanishes before you can put anything away for retirement. Working from home provides us the luxury of comfort knowing the money we are making is the money that is going to help us retire.
This blog is the last in the series from my mentor Larry Beacham CLICK HERE:
Everybody, and I mean Everybody, judges according to appearances. You might try to fight this reality, but it's true and I'm going to prove it right now with a story.
I sat in my car at the ATM the other day, waiting for a young woman to finish her transaction. As I watched, I saw her pull a receipt from the machine, and upon looking at what was written, she made a face that showed disappointment. My first thought, "she has no money in her account."
From that thought came this next thought, "she should do a better job of managing her finances." So, I proceeded to the ATM for my transaction. I went through the motions of punching in my code, made my selection and waited. A few seconds later, out popped a receipt that said, "This machine is experiencing technical difficulties. Please visit another location. Sorry for the inconvenience."
From my original vantage point, I assumed incorrectly that the other person was out of money, but in reality, that was clearly not the case. I judged the situation based upon what I saw without having all the information to draw a correct conclusion.
So, what does this have to do with presenting your value? If you cannot effectively show your prospect that you are capable of leading them to get whatever it is that they are after, it doesn't matter how great the product is, the comp plan, your company's history, etc. They Will Judge You And Walk Away.
This is the #1 reason why emails that start off with "Brilliant comp plan, best in the industry!" or "Get in EARLY before everyone else finds out and make big money!" don't work. It all sounds the same to your prospect and you have been ineffective in proving your value.
Before you bother with trying to convince your prospect how great your company/product/comp plan is, why not take the approach of solidifying in their mind how you help others achieve success? For example:
- How your marketing approach produces leads so they don't have to chase friends/family
- How your team dominates your current market
- Testimonies of people you've directly worked with and how they see you as a leader
- Producing documentation of your past success working with people with limited time/money
It's all about value. If you're having a hard time recruiting people in your downline, maybe it's because you're too focused on the wrong thing. Do you know everyone's favorite radio station? It's WII FM, which stands for, "What's In It For Me?" You may THINK it's the comp plan, company, product, etc., but in reality it's YOU. It's always been YOU. It always will be YOU.
Seek first to build up your value to your prospects, and all the other things will come much easier - especially recruiting new business partners.
Tuesday, November 17, 2009
Using the 6 Elements of Infomercial Marketing To Find Leads
Were you ever to clued to an informercial, that by the time it was over, you found yourself buying what they were trying to sell? Why is this form of advertising so effective. Please read to find out.
CLICK HERE:
Developing an intimate knowledge of your target market is crucial to your success in MLM/Network Marketing. In order to reach the most number of qualified people, you must understand what they're looking for in great detail, and position it in front of them regularly.
Just the other day, I saw an infomercial for a popular fitness program. It wasn't my first time; as a matter of fact, I actually own this product. However I decided to sit and watch the program again to identify what it was that caused me to purchase this product. There are some very interesting things that I discovered that relate to building a successful MLM/Network Marketing business and I want to share them with you.
Did you know that there is a definitive psychology behind developing an infomercial? From beginning to end, each scene, the words they say, and the flow of the content are all designed to push the buttons of the target audience that they are trying to attract. Infomercials are successful because they follow a distinct pattern. Here are the basic components of an infomercial:
1. Identifying and pressing on the "pain" (i.e. overweight, lack knowledge, etc.)
2. Discuss what you've tried in the past and why "this one" is different and why it will work this time
3. Testimonies of successful customers (usually at least 3 varying in age, race, and talking about their "unique" situation)
4. Call to action ("call 1-800...")
5. Special bonuses ("if you order today, you'll also receive...")
6. The "takeaway" ("limited time offer," "while supplies last," "call before (TIME)"
Billions of dollars are generated each year in the sale of products using this process. Before you dismiss this information because you have never bought from an informercial, remember that they are after a very specific target market, and if that target market sees it enough, they will buy. MLM/Network marketers are at a disadvantage because they don't understand targetmarketing, or how to position their products/services/opportunity correctly to the marketplace. This is exactly why prospecting doesn't work for so many people in that there is no established target, or marketing system set up to attract the right people.
Infomercials aren't looking for just anybody because that would be a waste of resources. The ads are very specific as to whom they are targeting, and they don't leave room for anything else.
If you do what you've always done, you'll get what you've always gotten. It may be time for a change. Don't pass up a great opportunity for growth today for the sake of what you've been used to.
http://www.easymlmleadsforboomers.com
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Developing an intimate knowledge of your target market is crucial to your success in MLM/Network Marketing. In order to reach the most number of qualified people, you must understand what they're looking for in great detail, and position it in front of them regularly.
Just the other day, I saw an infomercial for a popular fitness program. It wasn't my first time; as a matter of fact, I actually own this product. However I decided to sit and watch the program again to identify what it was that caused me to purchase this product. There are some very interesting things that I discovered that relate to building a successful MLM/Network Marketing business and I want to share them with you.
Did you know that there is a definitive psychology behind developing an infomercial? From beginning to end, each scene, the words they say, and the flow of the content are all designed to push the buttons of the target audience that they are trying to attract. Infomercials are successful because they follow a distinct pattern. Here are the basic components of an infomercial:
1. Identifying and pressing on the "pain" (i.e. overweight, lack knowledge, etc.)
2. Discuss what you've tried in the past and why "this one" is different and why it will work this time
3. Testimonies of successful customers (usually at least 3 varying in age, race, and talking about their "unique" situation)
4. Call to action ("call 1-800...")
5. Special bonuses ("if you order today, you'll also receive...")
6. The "takeaway" ("limited time offer," "while supplies last," "call before (TIME)"
Billions of dollars are generated each year in the sale of products using this process. Before you dismiss this information because you have never bought from an informercial, remember that they are after a very specific target market, and if that target market sees it enough, they will buy. MLM/Network marketers are at a disadvantage because they don't understand targetmarketing, or how to position their products/services/opportunity correctly to the marketplace. This is exactly why prospecting doesn't work for so many people in that there is no established target, or marketing system set up to attract the right people.
Infomercials aren't looking for just anybody because that would be a waste of resources. The ads are very specific as to whom they are targeting, and they don't leave room for anything else.
If you do what you've always done, you'll get what you've always gotten. It may be time for a change. Don't pass up a great opportunity for growth today for the sake of what you've been used to.
http://www.easymlmleadsforboomers.com
Monday, November 16, 2009
Marketing Attraction Through MLM Lead System Pro
There is no chance for any Network Marketer (NM) to succeed in the field of Multi Level Marketing (MLM) without any leads, capital, duplication and proper training to start with. These fundamental aspects are necessary to ensure the NM's capacity to make money. As the saying goes, money begets money. You cannot expect to earn a lot if you will not put up a capital first. Thank God this way of thinking is old school.
Today, you can manage to achieve attraction marketing even if you do not have an ample amount of capital. Thanks to the beauty of technology and innovation, new opportunities are made available to people in whatever endeavor. In the field of MLM for instance, a better way to get those precious prospects and targeted leads can be done though the use of the internet. With the help of a system called MLM Lead System Pro, you will be able to improve by leaps and bounds your lead and/or prospect generation without the need to spend a lot of money. This method will negate the need for the old style of gathering targeted prospects through cold calling, purchase of leads and even forcing to recruit your relatives and friends.
With MLSP (MLM Lead System Pro), marketing attraction is made easy with a lot of other bonuses. This system will also provide you with its 4 major components as follows:
• A quality targeted lead generation since the leads will be filtered and qualified. This enables you to have only the hottest prospects that are more likely going to buy or be recruited. This is so unlike the old style wherein you just list down any name you come across with where the outcome is most likely negative than positive.
• It gives you personal branding, actually branding you as the leader and making you stand out and build your confidence allowing you to become truly an expert in the MLM industry.
• It allows you to have customization as well as complete control over all email autoresponder messages and provides an automated cash flow for you.
• It also provides you with a downline Team Builder that allows your team to have a system that can be duplicated.
Just by reading this, you are already well on your way to many riches. The steps are quite easy and achievable. To be a top producer immediately, you need to act fast and do the following:
• Start building your list through the MLSP
• Establish your credibility to be able to start building relationships
• Sell to your prospects and leads included in your list the MLSP and start turning the names into cash.
The system is quite simple and doable!
Ready to test drive the MLM Lead System Pro for just $1? Visit |
Sunday, November 15, 2009
MLM-Network Marketing Rule #3 - Be Prepared by Having a Pre-planned Response to FAQ's
Let's face it, we all want to make money like an Md, whether it be a specialist or a surgeon. In reality how many of us want to prepare for it? We need to prepare properly, have goals set, and approach each goal everyday until we perserver and succeed. You cannot sit back without working and put your network marketing company on autopilot until you have established a plan that works for you. You must work that plan everyday until you start seeing results. The more established you become the more productive you are. Then and only then can you take a day off every now and then. If you worked for am employer would you sit back and watch the work get done? Of course not.
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My wife spent three years serving our country as a soldier in the Marine Core. She told me that she was taught to live by what they call the 6 "P's" which is "Prior Planning Prevents a Piss-Poor Performance." This motto has a lot of wisdom and truth in it, and MLM/Network Marketers would do well to think of their business in this light.
So often I hear MLM/Network Marketers struggle with answering some of the most common questions that a prospect will ask, as if it's their first time hearing that question! At the top of the list is the question, "What do you do" or "What is it?" Normally, the poor MLM/Network marketer gives an answer that is evasive, or just poorly communicated.
I'm an advocate of having a prepared answer, rather than going off the top of my head. So, I use a formula that allows me to respond with clarity, while at the same time compelling the person to want more information (assuming they are a real prospect).
Whenever someone asks you "What do you do" or "What is it?" Here's how you respond. "Well, do you know how (FILL IN THE BLANK)...? Well, what I do is (FILL IN THE BLANK).
EXAMPLE: Prospect: "Larry, what do you do (for a living)?"
ME: "Well, do you know how (most MLM/Network marketers prospect or chase friends and family, cold call strangers, or buy leads to build their business?)"
Prospect: "Yes."
ME: "Well, What I do is (teach them how to get more leads and more money with what I call a "no prospecting" system. Most network marketers hate prospecting, so they get excited to learn a better way and I'm always glad to show them.)"
If this prospect is a MLM/Network marketer, and they've gone through the pain and suffering of prospecting, this is EXTREMELY attractive to them and piques their interest. When you build your response and the prospect can feel your "pain," they'll let you know, and you officially have yourself a pre-qualified prospect.
Sit down with a sheet of paper and put this formula into practice with your business. Once you've come up with a comfortable flow to the "Do you know how/what I do is" formula, practice it until you have it down.
You don't have to follow up with any questions after you say this. If they are interested, they'll let you know; if not don't force it. Remember, prospecting hurts; marketing helps. This is a marketing technique that works wonders for your posture and confidence.
Give it a try and let me know how it works out for you.
http://www.easymlmleadsforboomers.com
CLICK HERE:
My wife spent three years serving our country as a soldier in the Marine Core. She told me that she was taught to live by what they call the 6 "P's" which is "Prior Planning Prevents a Piss-Poor Performance." This motto has a lot of wisdom and truth in it, and MLM/Network Marketers would do well to think of their business in this light.
So often I hear MLM/Network Marketers struggle with answering some of the most common questions that a prospect will ask, as if it's their first time hearing that question! At the top of the list is the question, "What do you do" or "What is it?" Normally, the poor MLM/Network marketer gives an answer that is evasive, or just poorly communicated.
I'm an advocate of having a prepared answer, rather than going off the top of my head. So, I use a formula that allows me to respond with clarity, while at the same time compelling the person to want more information (assuming they are a real prospect).
Whenever someone asks you "What do you do" or "What is it?" Here's how you respond. "Well, do you know how (FILL IN THE BLANK)...? Well, what I do is (FILL IN THE BLANK).
EXAMPLE: Prospect: "Larry, what do you do (for a living)?"
ME: "Well, do you know how (most MLM/Network marketers prospect or chase friends and family, cold call strangers, or buy leads to build their business?)"
Prospect: "Yes."
ME: "Well, What I do is (teach them how to get more leads and more money with what I call a "no prospecting" system. Most network marketers hate prospecting, so they get excited to learn a better way and I'm always glad to show them.)"
If this prospect is a MLM/Network marketer, and they've gone through the pain and suffering of prospecting, this is EXTREMELY attractive to them and piques their interest. When you build your response and the prospect can feel your "pain," they'll let you know, and you officially have yourself a pre-qualified prospect.
Sit down with a sheet of paper and put this formula into practice with your business. Once you've come up with a comfortable flow to the "Do you know how/what I do is" formula, practice it until you have it down.
You don't have to follow up with any questions after you say this. If they are interested, they'll let you know; if not don't force it. Remember, prospecting hurts; marketing helps. This is a marketing technique that works wonders for your posture and confidence.
Give it a try and let me know how it works out for you.
http://www.easymlmleadsforboomers.com
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