How To Dominate The Competition...

I was reading some more work by Mike Dillard, the guru of Network Marketing, and I think this might help us understand how to work with the competition and I would like to share this piece with you.


I've dug into the mail bag and pulled out a whopper of a
question to share with you today...

I really like this one because the answer will allow you to dominate your
competition and can make you millions in whatever business you pursue if
you put it into action.

How's it done? Keep reading and find out...

"Hi Mike, I am in the real estate note industry. How would you market a
business like this online? My target audience would be potential note holders,
private and business."

Thanks,

Brenda


This question doesn't relate to networking on the surface,
but in the end that doesn't matter because marketing is marketing no
matter what industry you're in, and I really like this question because
the answer will allow you to dominate your competition and can make
you millions in whatever business you pursue if you put it into action...

So how would I market a real estate note business online?

Well online or offline isn't really the primary determining factor or subject
matter here because they are both just communication mediums.
It's the marketing "ANGLE" that Brenda takes that will determine
if it's successful or not.

And of course, my answer follows what I teach in Magnetic Sponsoring
which is to position yourself as an expert and as a useful resource
within that industry.

Long story short: Brenda needs to sell HERSELF first, which will attract
her customers to her automatically.

Why? Because everyone wants to work with the best. Everyone wants
to work with the area's best doctor or realtor. Everyone wants to go to
the city's best plastic surgeon. Everyone wants to hire the best
financial planner. Everyone wants to buy from the number one sales person.

When you're "the best", your prices don't really matter anymore.
You can charge twice as much as you competition (think Mercedes,
Lexus, Porsche), etc...

Now here's the best part... You don't really need to be "the best",
because that's always relative and stems from opinion - whether it's
the opinion of your customers, or your opinion of yourself!

(Just ask your mom for a testimonial ;)

Ok ok...

Now the best way to sell yourself and position yourself as a valuable
resource to your customers is to "give without want."

And this simply means that you need to give VALUABLE information
freely to your target market.

If I were Brenda, I'd write several articles and reports with content like:

"The 5 Biggest mistakes People Make When Buying Real Estate Notes."

Or...

"The Biggest Kept Secret of The Real Estate Notes Industry,
And How it Can Save You Thousands!"

I would optimize these articles with the right keywords for my territory,
and then submit them to all of the webs article submission resource sites.
(This is a free lead generation strategy by the way...)

Now whenever someone does a search for real estate notes, Brenda's
articles will come up, providing the readers with valuable money saving
tips and suggestions.

If I were going to send potential clients a physical ad in the mail,
I would NOT promote my note prices or interest rates as the lead-in to the piece.

I WOULD mention them somewhere in the ad so I can capture the
guys who are looking and ready to buy TODAY, but they wouldn't
be the primary focus.

I WOULD promote my newsletter or free "Note Buying Secrets" Report...

Sell "insiders information" on the front end which will put them into
your communication pipe-line, position yourself as the "go-to guy",
and then your product or service on the backend.

Now I don't know the Real Estate Note Industry, but I DO know that
people are always looking for information that will help them make
the best decision they can make.

And because BRENDA is the author of that information and has her
pretty picture on it along with a link to her webpage, she has automatically
positioned herself as an expert in that arena that people will call.

This is EXACTLY what I did to build my 8-figure empire, and I'll take you
through the entire process in my Magnetic Sponsoring Course.

Best wishes,

http://CherylAudrey1956.magneticsponsoringonline.com/