I know myself included, I am involved with a MLM and was finding it difficult to recruit the right kind of people. My upline has a conference call every month and we are told the same thing, over and over, go to your local retailers, and talk to as many employees as you can and get them interested in our opportunity. Wrong, Wrong, Wrong. Just because you speak to clerks, waitresses, you are not going to attract the people who will take you to new levels within your network marketing business. These people are used to going to work everyday, and receiving a paycheck at the end of the week. They do not know what a home based business is, how to be successful, nor do they want to. Why? Because they are scared to death to work from home and be completely without that incoming salary every week.
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MLM/Network Marketing Rule #8: Be careful not to emotionally invest in people who are doing little more than talking, because once they quit you will feel as though you've failed them, when in reality they've failed themselves.
I can remember the first time that I ever felt the sting of someone, who I really believed in, walking away from their business. This couple had everything it took to succeed except for one very vital attribute - commitment.
Once the tough times came, they couldn't withstand the feeling of failure, so they began to fade away until one day the just "rode off into the sunset." My wife and I questioned whether or not we had been there for them enough to offer the level of support that they needed, and other such questions of ourselves. In the end, we realized that it really was their choice to win or lose no matter what we did. I learned a very hard lesson that day about what I now call the "Buying vs. Applying Phenomena."
The "Buying vs. Applying Phenomena" happens every day to lots of people, and maybe you have suffered from this phenomena at some time in your life, so let me explain what it is.
Have you ever noticed that fitness centers never stop taking new members, even though they have limited space to accommodate everyone? Have you ever watched an infomercial on something and bought that product, only to have it collect dust in the corner of your closet? If this sounds familiar, then you were a victim of this phenomena.
See, we all love the sensation of "buying" a solution; somehow, we think that just because we made the "commitment" to buy the solution, it would magically eliminate the problem it was intended to solve WITHOUT ANY ADDITIONAL WORK NEEDED. What a "psych job" we do on ourselves! Millions of dollars are spent every day on the latest cure for weight, health, pain, finances, etc., and the sad part is, those are hard earned dollars leaving our hands just so we can feel the comfort of buying a solution that will never work - unless we apply it!
When you enroll a new distributor, be aware that it is more than a possibility that the "buying vs. applying phenomena" is in operation with this individual/couple, which is exactly why you should never use hype to attract people to your business! For this very reason, you cannot afford to invest emotionally into them until they have APPLIED the solution consistently, persistently, and until a result occurs.
Without a proper flow of leads into your email, website, or voice mail, you'll tend to covet everyone too closely (i.e. scarcity mentality). Building your business successfully means being aware that you're only looking for "appliers" and not just "buyers." 2-5 out of every 100 truly qualified leads will ever measure up to be "appliers," which normally doesn't include a single family member or friend.
How would you like to enroll 5 "appliers" every month in your business? Your future success is too important to waste time, money, and resources on the wrong people, wouldn't you agree?
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